{"id":6551,"date":"2023-04-17T23:44:10","date_gmt":"2023-04-18T02:44:10","guid":{"rendered":"https:\/\/iniciativaatlas.com\/?p=6551"},"modified":"2025-08-18T20:20:06","modified_gmt":"2025-08-18T23:20:06","slug":"gestao-estrategica-de-negocios-em-escolas","status":"publish","type":"post","link":"https:\/\/iniciativaatlas.com\/blog\/gestao-estrategica-de-negocios-em-escolas\/","title":{"rendered":"Gest\u00e3o estrat\u00e9gica de neg\u00f3cios em escolas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6551\" class=\"elementor elementor-6551\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dab785d e-flex e-con-boxed e-con e-parent\" data-id=\"dab785d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad0649 elementor-widget elementor-widget-heading\" data-id=\"9ad0649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gest\u00e3o estrat\u00e9gica de neg\u00f3cios em escolas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ffaf44 e-flex e-con-boxed e-con e-parent\" data-id=\"7ffaf44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ee2d2 elementor-widget elementor-widget-image\" data-id=\"80ee2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1595\" src=\"https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-scaled.jpg\" class=\"attachment-full size-full wp-image-7323\" alt=\"\" srcset=\"https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-scaled.jpg 2560w, https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-300x187.jpg 300w, https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-1024x638.jpg 1024w, https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-768x478.jpg 768w, https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-1536x957.jpg 1536w, https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2023\/04\/conceito-de-estrategia-de-estatisticas-de-relatorio-de-informacoes-de-dados-2048x1276.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9569771 e-flex e-con-boxed e-con e-parent\" data-id=\"9569771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a8d7a elementor-widget elementor-widget-text-editor\" data-id=\"c0a8d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember4930\" class=\"ember-view reader-text-block__paragraph\">A gest\u00e3o estrat\u00e9gica de neg\u00f3cios em escolas \u00e9 fundamental para garantir a sustentabilidade financeira e a expans\u00e3o dos neg\u00f3cios. Para aplicar esse conceito, \u00e9 preciso ter em mente que a lucratividade n\u00e3o \u00e9 a \u00fanica m\u00e9trica a ser considerada, mas \u00e9 fundamental que haja um planejamento estrat\u00e9gico que vise ao equil\u00edbrio financeiro da institui\u00e7\u00e3o.<\/p><p id=\"ember4932\" class=\"ember-view reader-text-block__paragraph\">Antes de prosseguir, acho importante definirmos os conceitos de &#8216;estrat\u00e9gia&#8217; e &#8216;objetivo&#8217;. De forma did\u00e1tica, podemos dizer que estrat\u00e9gia \u00e9 um plano de a\u00e7\u00e3o pensado para alcan\u00e7ar um objetivo. J\u00e1 objetivo \u00e9 o resultado que se deseja alcan\u00e7ar por meio de uma a\u00e7\u00f5es planejadas. Ficou simples? Um exemplo:<\/p><blockquote id=\"ember4934\" class=\"ember-view reader-text-block__blockquote\"><p><em>&#8220;Uma escola pode ter como objetivo estrat\u00e9gico se tornar a principal escolha na regi\u00e3o para fam\u00edlias que buscam uma educa\u00e7\u00e3o de qualidade para seus filhos. Para alcan\u00e7ar esse objetivo, a escola pode desenvolver uma estrat\u00e9gia que inclua a cria\u00e7\u00e3o de um curr\u00edculo inovador e contrata\u00e7\u00e3o de treinamentos para os professores, al\u00e9m de investir em tecnologia para melhorar a experi\u00eancia dos alunos e a comunica\u00e7\u00e3o com os pais. A escola tamb\u00e9m pode se concentrar em estabelecer parcerias com outras institui\u00e7\u00f5es da regi\u00e3o e participar ativamente da comunidade local para aumentar a visibilidade e o reconhecimento da escola.&#8221;<\/em><\/p><\/blockquote><p id=\"ember4936\" class=\"ember-view reader-text-block__paragraph\">Para definir os objetivos estrat\u00e9gicos, \u00e9 importante que eles sejam claros, espec\u00edficos e mensur\u00e1veis. Nesse sentido, pode-se utilizar o m\u00e9todo SMART, que consiste em tornar os objetivos: espec\u00edficos, mensur\u00e1veis, ating\u00edveis, relevantes e temporalmente definidos. Por exemplo, um objetivo SMART seria &#8220;aumentar em 15% a capta\u00e7\u00e3o de alunos no primeiro trimestre de 2024&#8221;.<\/p><p id=\"ember4938\" class=\"ember-view reader-text-block__paragraph\">Os indicadores-chave de desempenho (KPIs) s\u00e3o importantes ferramentas para avaliar o progresso em rela\u00e7\u00e3o aos objetivos estabelecidos. Eles devem ser relevantes, mensur\u00e1veis e alinhados aos objetivos estrat\u00e9gicos da institui\u00e7\u00e3o. Para calcular os KPIs, \u00e9 necess\u00e1rio definir uma f\u00f3rmula e estabelecer uma frequ\u00eancia de medi\u00e7\u00e3o, para que seja poss\u00edvel acompanhar o desempenho ao longo do tempo. Alguns exemplos de KPIs para escolas s\u00e3o: taxa de capta\u00e7\u00e3o de alunos, taxa de evas\u00e3o, n\u00edvel de satisfa\u00e7\u00e3o dos alunos e dos pais, taxa de inadimpl\u00eancia, tempo m\u00e9dio de resposta a solicita\u00e7\u00f5es, entre outros.<\/p><p id=\"ember4940\" class=\"ember-view reader-text-block__paragraph\">Para avaliar o n\u00edvel de maturidade de gest\u00e3o da escola em rela\u00e7\u00e3o \u00e0 gest\u00e3o estrat\u00e9gica de neg\u00f3cios, baixe nossa planilha com um check-list que te auxilia no diagn\u00f3stico dessa maturidade da gest\u00e3o estrat\u00e9gica:\u00a0<a class=\"DGvtWMHHFxUFucvarCuTmPvyMuWuwlaQNuYA \" tabindex=\"0\" href=\"https:\/\/a05f934f.sibforms.com\/serve\/MUIEAKwcqSM3bEiTbQSEZM9jUoEcFw25e7PzrKHlCKf5vMoEWlDtpPIxDAH9WJZjDS-JCa0qcy_pkwpSOQlq3g0BHGPrqoVyEeR9f5qSYNh2SSlDg9fbqRYqrBM-xjp8EGawvH_-AqQgybFuFH1WkrvUEOSxxW0uvLzFfCb4zMGrDORAE0SpRE9yL5FCaQbP_zbTRsJ33y4R3a1F\" target=\"_self\" data-test-app-aware-link=\"\"><span class=\"tvm-operation__underline\"><strong>baixar planilha<\/strong><\/span><\/a><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-41c8b1b e-flex e-con-boxed e-con e-parent\" data-id=\"41c8b1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a87d0 eael-team-align-eael-team-align-default elementor-widget elementor-widget-eael-team-member\" data-id=\"72a87d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t<div id=\"eael-team-member-72a87d0\" class=\"eael-team-item eael-team-members-circle \">\n\t\t<div class=\"eael-team-item-inner\">\n\t\t\t<div class=\"eael-team-image\">\n\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/iniciativaatlas.com\/blog\/wp-content\/uploads\/2025\/06\/fotoFabio.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"eael-team-content\">\n\t\t\t\t<h2 class=\"eael-team-member-name\">F\u00e1bio Ara\u00fajo<\/h2><h3 class=\"eael-team-member-position\">Fundador da Iniciativa Atlas<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eael-team-member-social-profiles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/x.com\/fabioaraujoo\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 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href=\"https:\/\/www.linkedin.com\/in\/f%C3%A1bio-ara%C3%BAjo-98491827\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/fabioaraujo.o\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<p class=\"eael-team-text\">Especialista em gest\u00e3o de projetos, tecnologia e inova\u00e7\u00e3o. J\u00e1 liderou iniciativas em grandes institui\u00e7\u00f5es como gestor ou professor e hoje atua \u00e0 frente da Iniciativa Atlas, criando solu\u00e7\u00f5es que conectam estrat\u00e9gia, tecnologia e resultados reais para escolas e empresas.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gest\u00e3o estrat\u00e9gica de neg\u00f3cios em escolas A gest\u00e3o estrat\u00e9gica de neg\u00f3cios em escolas \u00e9 fundamental para garantir a sustentabilidade financeira e a expans\u00e3o dos neg\u00f3cios. Para&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/posts\/6551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/comments?post=6551"}],"version-history":[{"count":39,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/posts\/6551\/revisions"}],"predecessor-version":[{"id":7732,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/posts\/6551\/revisions\/7732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/media\/7323"}],"wp:attachment":[{"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/media?parent=6551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/categories?post=6551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iniciativaatlas.com\/blog\/wp-json\/wp\/v2\/tags?post=6551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}